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Market-Driven Management : using the new marketing concept to create a customer-oriented company by Webster Jr., Frederick E. is a business book available to read on EtoBox.

What is Market-Driven Management : using the new marketing concept to create a customer-oriented company about?

Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade has brought a proliferation of rediscovered management concepts, including the quality movement, corporate culture, customer-orientation, strategic alliances, and network organizations. Now, in the hypercompetitive global economy of the '90s, when the number one priority is to develop customer-focused, market-driven organizations, the crucial next step is to fuse the best of the old and new ideas into one cohesive model for doing business. In Market-Driven Management, Professor Frederick E. Webster of the Amos Tuck School of Business, takes that next big step. Combining cutting-edge research with the latest advances in a wide range of industries around the world, he offers managers a bold new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture - from R&D and manufacturing, to finance, human resources, and sales. And, most importantly, he shows you exactly how to make it work in your company today!. In addition to being a respected bu

Who reads Market-Driven Management : using the new marketing concept to create a customer-oriented company?

Author

Webster Jr., Frederick E.

Publisher

John Wiley & Sons, Incorporated

Published

1994

Language

EN

ISBN

9780471595762

Category

business

Subjects

Management, Business

Rating

3.5 / 5 (2 ratings)

Updated

2026-03-14