Can I read Satellite Marketing : Using Social Media to Create Engagement on EtoBox?

Satellite Marketing : Using Social Media to Create Engagement by Popovic, Kevin is a nonfiction available to read on EtoBox.

What is Satellite Marketing : Using Social Media to Create Engagement about?

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites

Who reads Satellite Marketing : Using Social Media to Create Engagement?

Author

Popovic, Kevin

Publisher

CRC Press, Taylor & Francis Group

Published

2016

Language

EN

ISBN

9781138409378

Category

nonfiction

Subjects

Business, Science, Management