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Covid Impact on Ad Spend 2020:The Transformation of the Television Marketplace 1 Slide Number 2 3 Slide Number 3 4 Upfronts/NewFronts:2020/21 Video Ad Spend Trends 5 Despite widespread calls for change, calendar-year Television buying does not appear to be growing 6 Price efficiency remains the primary negotiating issue 7 On Average, Agencies expect Connected TV/OTT investment to increase by 46% y/y 8 Buyers’ Perspectiveson Video Marketplace 9 Ad Buyers overwhelmingly see NewFronts importance growing 10 Buyers favor merging TV/Digital “Fronts”Measurement & Research cited as top benefits 11 Ad agency leaders see a converged marketplace as necessary 12 Transparency tops the wish-list for change 13 Updated:2020 Total Ad Spend Trend & Forecast 14 Ad Buyers are significantly less confident about their 2021 budgets 15 Half of big brands expect to spend less in 2020 than in 2019 16 Most Buyers will increase Digital channel spend in 2H 2020 vs 2019 17 Traditional channels are suffering; Digital channels expected to gain share 18 CTV expected to be the biggest winner for Q3/Q4 19 Linear TV & Terrestrial Radio expected to show the least decline among traditional channels 20 What’s Ne

Author

Meredith Green

Language

EN