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IAB Video Advertising Spend Report 1 Contents 3 Digital Video Ad Spend: Executive Summary 4 Methodology 5 Key Highlights 6 Key Highlights 7 Digital Advertising Trends 8 Digital Video 9 Advertisers will spend nearly $18 million, on average, on digital video advertising in 2019—a 25% increase since 2018 10 Video ad spend has grown across all verticals, particularly in Media & Entertainment and Fashion 11 Nearly 3 in 4 buyers are planning to increase their digital video ad spend in next 12 months 12 Nearly two-thirds of digital budgets are allocated to video—with Mobile and Desktop video reaching parity 13 Digital Video Content: Buyers are allocating more than 75% of their spend outside of social space 14 Video Ad Formats: Digital video budgets are evenly distributed across video ad formats 15 Original Digital Video 16 Annual spend on original digital video (ODV) up 31% from last year 17 ODV has gained a small incremental share of overall digital video budgets 18 Quality of content is the most important criteria when choosing between ODV media brands/publishers 19 Quality of content is also the top obstacle preventing increased spend on ODV advertising 20 ODV’s role in Adverti

Author

Clayton Hribar

Language

EN