Can I read R For Marketing Research and Analytics (Use R!) on EtoBox?

R For Marketing Research and Analytics (Use R!) by Chapman, Chris, Feit, Elea McDonnell is a business book available to read on EtoBox.

What is R For Marketing Research and Analytics (Use R!) about?

We are here to help you learn R for marketing research and analytics. R is a great choice for marketing analysts. It offers unsurpassed capabilities for fitting statistical models. It is extensible and able to process data from many different systems, in a variety of forms, for both small and large data sets. The R ecosystem includes the widest available range of established and emerging statistical methods and visualization techniques. Yet its use in marketing lags other fields such as statistics, econometrics, psychology, and bioinformatics. With your help, we hope to change that! This book is designed for two audiences: practicing marketing researchers and analysts who want to learn R and students or researchers from other fields who wish to review selected marketing topics in an R context. What are the prerequisites? Simply that you are interested in R for marketing, are conceptually familiar with basic statistical models such as linear regression, and are willing to engage in hands-on learning. This book will be particularly helpful to analysts who have some degree of programming experience and wish to learn R. In Chap. 1, we describe additional reasons to use R (and a few rea

Who reads R For Marketing Research and Analytics (Use R!)?

Author

Chapman, Chris, Feit, Elea McDonnell

Publisher

Springer International Publishing : Imprint: Springer

Published

2019

Language

EN

ISBN

9783319144351

Category

business

Subjects

Marketing, Business, Computer Science

Rating

4.6 / 5 (55 ratings)

Updated

2026-03-14