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Can I read Relationship Marketing & Customer Relationship Management (9780702177392) on EtoBox?
Relationship Marketing & Customer Relationship Management (9780702177392) by Brink, Annekie, Berndt, Adele is a business book available to read on EtoBox.
What is Relationship Marketing & Customer Relationship Management (9780702177392) about?
Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business en
Who reads Relationship Marketing & Customer Relationship Management (9780702177392)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Brink, Annekie, Berndt, Adele
- Publisher
- Juta Academic
- Published
- 2008
- Language
- EN
- ISBN
- 9780702177392
- Category
- business
- Subjects
- Business, Business & Economics
- Updated
- 2026-03-25
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