Can I read Asian Competitors Case Book : Marketing for Competitiveness in the Age of Digital Consumers on EtoBox?

Asian Competitors Case Book : Marketing for Competitiveness in the Age of Digital Consumers by Philip Kotler; Hermanwan Kartajaya; Den Huan Hooi is a nonfiction available to read on EtoBox.

What is Asian Competitors Case Book : Marketing for Competitiveness in the Age of Digital Consumers about?

"Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC. The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesi

Who reads Asian Competitors Case Book : Marketing for Competitiveness in the Age of Digital Consumers?

Author

Philip Kotler; Hermanwan Kartajaya; Den Huan Hooi

Publisher

World Scientific Publishing Company Pte Limited

Published

2019

Language

EN

ISBN

9789813275478

Category

nonfiction

Subjects

Business, Marketing, Management