Can I read Principles of Marketing on EtoBox?

Principles of Marketing by Joseph F. Hair, Carl Mcdaniel Charles W. Lamb is a book available to read on EtoBox.

What is Principles of Marketing about?

viii, 423, [48] pages : 28 cm Includes bibliographical references (pages 395-409) and index pt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- pt. 4. Distribution decisions -- Supply chain management -- Marketing channels -- Retailing -- pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price

Author

Joseph F. Hair, Carl Mcdaniel Charles W. Lamb

Publisher

CENGAGE Learning Custom Publishing

Published

2015

Language

EN

ISBN

9781285869308

Rating

4.05 / 5 (1,479 ratings)

Updated

2026-03-14