Can I read MKTG Principles of Marketing Third Canadian Edition on EtoBox?

MKTG Principles of Marketing Third Canadian Edition by Charles W. Lamb; Carl McDaniel (Jr.); Joseph F. Hair; Harish Kapoor; Janice Shearer; Marc Boivin; Richard Appleby (Marketer) is a book available to read on EtoBox.

What is MKTG Principles of Marketing Third Canadian Edition about?

xiii, 420, 19 pages : 28 cm "Adapted from MKTG, Seventh Edition, by Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel, published by South-Western Cengage Learning. Copyright ©2014 South-Western Cengage Learning"--Title page verso Includes glossary Includes bibliographical references and index Part 1. Marketing: Let's Get Started. An Introduction to Marketing -- The Marketing Environment, Social Responsibility, and Ethics -- Strategic Planning for Competitive Advantage -- Developing a Global Vision. Part 2. Analyzing Marketing Opportunities. Marketing Research -- Consumer Decision Making -- Business Marketing -- Segmenting, Targeting, and Positioning. Part 3. Product Decisions. Product Concepts -- Developing and Managing Products -- Services and Nonprofit Organization Marketing. Part 4. Pricing Decisions. Setting the Right Price -- Appendix: Marketing Math. Part 5. Distribution Decisions. Marketing Channels and Supply Chain Management -- Retailing. Part 6. Promotion Decisions. Marketing Communication -- Advertising, Public Relations, and Direct Response -- Sales Promotion and Personal Selling -- Social Media and Promotion. Part 7. Managing the Customer. Customer Relationship M

Author

Charles W. Lamb; Carl McDaniel (Jr.); Joseph F. Hair; Harish Kapoor; Janice Shearer; Marc Boivin; Richard Appleby (Marketer)

Publisher

Toronto: Nelson Education

Published

2016

Language

EN

ISBN

9780176530914