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Can I read A Research Agenda for Place Branding (Elgar Research Agendas) on EtoBox?

A Research Agenda for Place Branding (Elgar Research Agendas) by Dominic Medway; Gary Warnaby; John Byrom; Edward Elgar Publishing is a business book available to read on EtoBox.

What is A Research Agenda for Place Branding (Elgar Research Agendas) about?

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

Who reads A Research Agenda for Place Branding (Elgar Research Agendas)?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Dominic Medway; Gary Warnaby; John Byrom; Edward Elgar Publishing
Publisher
Edward Elgar Publishing Inc.
Published
2021
Language
EN
ISBN
9781839102851
Category
business
Subjects
Business, Marketing, Travel
Updated
2026-03-25

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