Can I read A Research Agenda for Service Marketing (Elgar Research Agendas) on EtoBox?

A Research Agenda for Service Marketing (Elgar Research Agendas) by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas (eds.) is a nonfiction available to read on EtoBox.

What is A Research Agenda for Service Marketing (Elgar Research Agendas) about?

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers. Based on a comprehensive review of recent service marketing research using the Growth-Share Matrix, this Research Agenda is focused around five key themes: technology and e-services, service-dominant logic, emotions, innovation and environmental context. Chapters investigate cutting-edge technological advances including service robots and omnichannel services, as well as the social, cultural, and environmental factors that influence service marketing. Drawing together a wealth of analysis, leading scholars explore the potential for service marketing research to expand to new themes and areas of investigation, and to revisit core themes of the past in a new light

Who reads A Research Agenda for Service Marketing (Elgar Research Agendas)?

Author

Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas (eds.)

Publisher

Edward Elgar Publishing Ltd

Published

2024

Language

EN

ISBN

9781803923161

Category

nonfiction

Subjects

Marketing, Business, Management