Can I read The Starbucks Story : How the Brand Changed the World on EtoBox?

The Starbucks Story : How the Brand Changed the World by Simmons, John is a book available to read on EtoBox.

What is The Starbucks Story : How the Brand Changed the World about?

Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand’s story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date. About the AuthorJohn Simmons is a writer and consultant on brands. His books We, Me, Them and It (2000), The Invisible Grail (2003) and Dark Angels (2004) argue that the importance of language, storytelling and verbal identity in branding has long been neglected. He also co-edited The Economist Guide to Brands and Br

Author

Simmons, John

Publisher

Marshall Cavendish International [Asia] Pte Ltd

Published

2005

Language

EN

ISBN

9789814408769

Subjects

Business, Economics, Fiction

Rating

3.65 / 5 (61 ratings)

Updated

2026-03-14