Can I read Onward : How Starbucks Fought for Its Life Without Losing Its Soul on EtoBox?

Onward : How Starbucks Fought for Its Life Without Losing Its Soul by Howard Schultz with Joanne Gordon is a business book available to read on EtoBox.

What is Onward : How Starbucks Fought for Its Life Without Losing Its Soul about?

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Who reads Onward : How Starbucks Fought for Its Life Without Losing Its Soul?

Author

Howard Schultz with Joanne Gordon

Publisher

Rodale Books

Published

2011

Language

EN

ISBN

9781609611651

Category

business

Subjects

Marketing, Home & Lifestyle, Fiction

Rating

3.79 / 5 (11,574 ratings)

Updated

2026-03-14