Can I read Managing Brand You : 7 Steps to Creating Your Most Successful Self on EtoBox?

Managing Brand You : 7 Steps to Creating Your Most Successful Self by Jerry S. Wilson and Ira Blumenthal is a nonfiction available to read on EtoBox.

What is Managing Brand You : 7 Steps to Creating Your Most Successful Self about?

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us--and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Manag­ing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insight­ful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

Who reads Managing Brand You : 7 Steps to Creating Your Most Successful Self?

Author

Jerry S. Wilson and Ira Blumenthal

Publisher

AMACOM/American Management Association

Published

2008

Language

EN

ISBN

9786611757991

Category

nonfiction

Subjects

Business, Self Help, Marketing

Rating

2.98 / 5 (42 ratings)

Updated

2026-03-14