Can I read Managing Content Marketing : the Real-world Guide for Creating Passionate Subscribers to Your Brand on EtoBox?

Managing Content Marketing : the Real-world Guide for Creating Passionate Subscribers to Your Brand by Rose, Robert, Pulizzi, Joe is a business book available to read on EtoBox.

What is Managing Content Marketing : the Real-world Guide for Creating Passionate Subscribers to Your Brand about?

Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Com

Who reads Managing Content Marketing : the Real-world Guide for Creating Passionate Subscribers to Your Brand?

Author

Rose, Robert, Pulizzi, Joe

Publisher

CMI Books, Division of Z Squared Media, LLC

Published

2011

Language

EN

ISBN

9780983330707

Category

business

Subjects

Business, Marketing

Rating

4.3 / 5 (54 ratings)

Updated

2026-03-14