Opening book details…
Can I read Digital Marketing on EtoBox?
Digital Marketing by Chaffey, Dave, Chaffey, Dave, Ellis-Chadwick, Fiona is a nonfiction available to read on EtoBox.
What is Digital Marketing about?
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates h
Who reads Digital Marketing?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Chaffey, Dave, Chaffey, Dave, Ellis-Chadwick, Fiona
- Publisher
- Pearson International Content
- Published
- 2018
- Language
- EN
- ISBN
- 9781292077642
- Category
- nonfiction
- Subjects
- Management, Science, Business
- Updated
- 2026-03-25
Other editions & translations
More by Chaffey, Dave, Chaffey, Dave, Ellis-Chadwick, Fiona
Browse all works by Chaffey, Dave, Chaffey, Dave, Ellis-Chadwick, Fiona
Similar books
- Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation — Damian Ryan & Calvin Jones Ryan (2012)
- Absolute Essentials of Digital Marketing — Alan Charlesworth, 1956- (2021)
- Digital Content Marketing : Creating Value in Practice — Agata Krowinska; Christof Backhaus; Benjamin Becker; Fabian Bosser (2023)
- Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing — Dave Chaffey; Paul Russell Smith (2017)
- Digital Sport Marketing : Concepts, Cases and Conversations — Alan Seymour; Paul Blakey (2021)
- Digital Marketing Outreach : The Future of Marketing Practices — Swati Aggarwal Kavita Sharma (2022)