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Marketing Research : an Applied Orientation by Malhotra, Naresh K. is a book available to read on EtoBox.
What is Marketing Research : an Applied Orientation about?
Presents marketing research concepts and methods in an applied and managerial way. It devotes separate chapters to qualitative research procedures and to each major data analysis technique, and offers a practical integration showing the use of mainframes and microcomputers throughout.
- Author
- Malhotra, Naresh K.
- Publisher
- Prentice-Hall International
- Published
- 1993
- Language
- EN
- ISBN
- 9780135553503
- Subjects
- Management, Business, Marketing
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