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Can I read Marketing Research : an Applied Approach on EtoBox?
Marketing Research : an Applied Approach by Naresh K Malhotra; Daniel Nunan; David F Birks is a business book available to read on EtoBox.
What is Marketing Research : an Applied Approach about?
Índice: 1. Introduction to marketing research 2. Defining the marketing research problem and developing a research approach 3. Research design 4. Secondary data collection and analysis 5. Internal secondary data and analytics 6. Qualitative research: its nature and approaches 7. Qualitative research: focus group discussions 8. Qualitative research: in-depth interviewing and projective techniques 9. Qualitative research: data analysis 10. Survey and quantitative observation techniques 11. Causal
Who reads Marketing Research : an Applied Approach?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Naresh K Malhotra; Daniel Nunan; David F Birks
- Publisher
- Trans-Atlantic Publications, Inc.
- Published
- 2017
- Language
- EN
- ISBN
- 9781292103150
- Category
- business
- Subjects
- Business, Management, Marketing
- Rating
- 3.67 / 5 (3 ratings)
- Updated
- 2026-03-24
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