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Can I read The Global Brand : How to Create and Develop Lasting Brand Value in the World Market on EtoBox?
The Global Brand : How to Create and Develop Lasting Brand Value in the World Market by Nigel Hollis is a business book available to read on EtoBox.
What is The Global Brand : How to Create and Develop Lasting Brand Value in the World Market about?
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Ho
Who reads The Global Brand : How to Create and Develop Lasting Brand Value in the World Market?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Nigel Hollis
- Publisher
- Palgrave Macmillan
- Published
- 2008
- Language
- EN
- ISBN
- 9780230615410
- Category
- business
- Subjects
- Marketing, Business, Management
- Updated
- 2026-03-25
Other editions & translations
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Browse all works by Nigel Hollis
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