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Marketing Management: An Indian Perspective, 2ed by Vijay Prakash Anand is a nonfiction available to read on EtoBox.

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Cover Title Page Copyright Dedication Preface About the Book About the Author Brief Contents Detailed Contents Chapter 1: Overview of Marketing Introduction to Marketing Importance of Marketing: Marketing is Everything Marketing Insight 1.1: What Made Maruti Celerio a Grand Success in India Marketing Insight 1.2: The Monk Who wants a Billion-dollar Company Scope of Marketing What is Marketing? – Definitions of Marketing Marketing Insight 1.3: Prof. Shelby D. Hunt on the definition of Marketing What is Marketed? Elements of Marketing Needs, Wants, Demands, Customer and Consumer Markets Marketing Insight 1.4: Deodorant market getting hotter in India Marketing Vs Selling: Two Commonly held, Mistaken views of Marketing Marketing is Selling Marketing is Mainly a Department History of Marketing Philosophies of Marketing Management The Production Concept The Product Concept The Selling Concept The Marketing Concept The Holistic Marketing Concept Marketing Mix Marketing Insight 1.5: Fortune at the Bottom of the Pyramid Four Consumer Tiers 4 Cs and 4 As of Marketing 7 Ps of Marketing Summary Discussion Questions References Chapter 2: Market Oriented Strategic Planning Value in Marketing The

Who reads Marketing Management: An Indian Perspective, 2ed?

Author

Vijay Prakash Anand

Publisher

CBS

Published

2016

Language

EN

ISBN

9789351198833

Category

nonfiction