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Can I read Marketing research : an Indian perspective on EtoBox?
Marketing research : an Indian perspective by Naval Bajpai is a nonfiction available to read on EtoBox.
What is Marketing research : an Indian perspective about?
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theor
Who reads Marketing research : an Indian perspective?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Naval Bajpai
- Publisher
- Pearson Education
- Published
- 2015
- Language
- EN
- ISBN
- 9789332536371
- Category
- nonfiction
- Updated
- 2026-03-25
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