Can I read Marketing Psychological Services : a Practitioner's Guide on EtoBox?

Marketing Psychological Services : a Practitioner's Guide by Task Force on Marketing and Promotion of Psychological Services of the APA Board of Professional Affairs is a book available to read on EtoBox.

What is Marketing Psychological Services : a Practitioner's Guide about?

"Over the past few years, the Board of Professional Affairs (BPA) of the American Psychological Association (APA) has been discussing the many changes in the health care marketplace and how these changes affect psychologists. To focus more directly on the marketing of psychological services, BPA established the Subcommittee on Future Markets (SFM) in 1983. In addition to holding numerous workshops and symposia across the country to inform psychologists about marketplace changes and the role of psychology, the subcommittee also provided consultations to numerous state association leaders. In 1985 SFM was renamed the Task Force on Marketing and Promotion of Psychological Services (TFMAPPS) to reflect more accurately current activities and concerns. A primary purpose of TFMAPPS has been to demonstrate the serious need for psychologists to examine current trends and, ultimately, to motivate psychologists to establish a sturdy foothold in the evolving marketplace while protecting the advances previously made. With the creation of the TFMAPPS, BPA has taken the first step toward creating official, organizational support within APA to address these issues. In order to inform practitioners

Author

Task Force on Marketing and Promotion of Psychological Services of the APA Board of Professional Affairs

Publisher

Washington, DC: American Psychological Association

Published

1987

Language

EN

ISBN

9780685178034

Subjects

Psychology, Marketing, Social_sciences