Can I read Psychological Foundations of Marketing on EtoBox?

Psychological Foundations of Marketing by Kimmel, Professor of Marketing Escp-Eap Allan J is a book available to read on EtoBox.

What is Psychological Foundations of Marketing about?

A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerfu

Author

Kimmel, Professor of Marketing Escp-Eap Allan J

Publisher

Routledge Academic

Published

2012

Language

EN

ISBN

9780415620017

Subjects

Psychology, Marketing, Business