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Small Business Management : an Entrepreneurial Emphasis by Justin Gooderl Longenecker; Carlos W. Moore; J. William Petty is a book available to read on EtoBox.

What is Small Business Management : an Entrepreneurial Emphasis about?

xxxi, 701 pages : 26 cm [In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today Includes bibliographical references (pages 665-673) and index Entrepreneurial opportunities -- Entrepreneurship in the new millenium -- Family business opportunities -- Franchising opportunities -- Startup and buyout opportunities -- Competitive advantage in the marketplace -- Developing the new venture business plan --The role of the business plan -- Developing the marketing plan -- Selecting the management team and form of organization -- Selecting a location and planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing -- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies -- Promotional strategy -- Distribution channels and global markets -- Managing small business operations

Author

Justin Gooderl Longenecker; Carlos W. Moore; J. William Petty

Publisher

South-Western ; International Thomson

Published

1999

Language

EN

ISBN

9780538890151

Subjects

Management, Technology, Business

Updated

2026-03-24