Can I read Marketing Communications : Offline and Online Integration, Engagement and Analytics on EtoBox?

Marketing Communications : Offline and Online Integration, Engagement and Analytics by Ze Zook, P. R. Smith is a book available to read on EtoBox.

What is Marketing Communications : Offline and Online Integration, Engagement and Analytics about?

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition

Author

Ze Zook, P. R. Smith

Publisher

Kogan Page, Limited

Published

2016

Language

EN

ISBN

9780749473402

Subjects

Business, Marketing, Management