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Marketing Communications : Fame, Influencers and Agility, Ninth Edition by Chris Fill; Sarah Turnbull, Dr is a nonfiction available to read on EtoBox.

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Front Cover Half Title Title Page Copyright Page Brief contents Contents Preface Authors' acknowledgements Part 1 An introduction to marketing communications 1 The scope of marketing communications Aims and learning objectives Introduction Defining marketing communications The engaging role of marketing communications The tasks of marketing communications The marketing communications mix Marketing communications in context Marketing communications in a customer journey context Delivering consumer experiences Marketing communications in an international context Standardisation versus adaptation Global consumer culture theory The impact of social media in a global context Marketing communications in a technological context Big Data Data management platforms Programmatic technologies Mobile Consolidation and convergence Marketing communications in an ethical context Comment Key points Case: From running shops to serving customers: The Tesco turnaround story Review questions References 2 Communication: theory, interactivity and influencers Aims and learning objectives Introduction A linear model of communications Issues associated with the linear communication process The influencer mo

Who reads Marketing Communications : Fame, Influencers and Agility, Ninth Edition?

Author

Chris Fill; Sarah Turnbull, Dr

Publisher

Pearson Education, Limited

Published

2023

Language

EN

ISBN

9781292400327

Category

nonfiction

Subjects

Business, Sales & Marketing