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Can I read Analysis For Strategic Marketing on EtoBox?

Analysis For Strategic Marketing by Rao, Vithala R., Steckel, Joel H., Vithala R. Rao, Joel H. Steckel, Vithala R Rao, Joel H Steckel is a business book available to read on EtoBox.

What is Analysis For Strategic Marketing about?

Designed for flexible use by lecturers, this is the first book to add analysis & research tools to traditional marketing materials, & ties key aspects of strategic marketing & marketing research together. It offers four cases with solutions.

Who reads Analysis For Strategic Marketing?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Rao, Vithala R., Steckel, Joel H., Vithala R. Rao, Joel H. Steckel, Vithala R Rao, Joel H Steckel
Publisher
Addison Wesley Longman, Inc.
Published
1998
Language
EN
ISBN
9780321001986
Category
business
Subjects
Management, Business, Marketing
Rating
4 / 5 (2 ratings)
Updated
2026-03-14

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