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Can I read Political Marketing : Principles and Applications on EtoBox?
Political Marketing : Principles and Applications by Lees-marshment, Jennifer. is a business book available to read on EtoBox.
What is Political Marketing : Principles and Applications about?
<p>Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.</p> <p>Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text: </p> <ul> <p> <li>examines a wide range of political marketing topics including t
Who reads Political Marketing : Principles and Applications?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Lees-marshment, Jennifer.
- Publisher
- Taylor & Francis [CAM]
- Published
- 2009
- Language
- EN
- ISBN
- 9781134084104
- Category
- business
- Subjects
- Management, Marketing, Political Science
- Updated
- 2026-03-24
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