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Entrepreneurship marketing : principles and practice of SME marketing by Sonny Nwankwo, Ayantunji Gbadamosi is a nonfiction available to read on EtoBox.

What is Entrepreneurship marketing : principles and practice of SME marketing about?

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today. SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, business incubators, and crowdfunding have now gained more prominence in SME activities. This second edition advances grounds covered in the earlier edition and has been fully updated to reflect this new, dynamic business landscape. Updates include: A...SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, busines

Who reads Entrepreneurship marketing : principles and practice of SME marketing?

Author

Sonny Nwankwo, Ayantunji Gbadamosi

Publisher

Taylor and Francis

Published

2020

Language

EN

ISBN

9780429505461

Category

nonfiction