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Can I read Understanding the Business of Global Media in the Digital Age on EtoBox?
Understanding the Business of Global Media in the Digital Age by Micky Lee, Dal Yong Jin is a business book available to read on EtoBox.
What is Understanding the Business of Global Media in the Digital Age about?
<p>This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global m
Who reads Understanding the Business of Global Media in the Digital Age?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Micky Lee, Dal Yong Jin
- Publisher
- Routledge, Taylor & Francis Group
- Published
- 2017
- Language
- EN
- ISBN
- 9781134972531
- Category
- business
- Subjects
- Sociology, Business, Anthropology
- Updated
- 2026-03-25
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