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MEDIA MANAGEMENT AND ARTIFICIAL INTELLIGENCE : understanding media business models in the... digital age by Alex Connock is a nonfiction available to read on EtoBox.

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This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from Ind

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Author

Alex Connock

Publisher

Routledge, Chapman & Hall, Incorporated; Routledge

Published

2022

Language

EN

ISBN

9781003213611

Category

nonfiction

Subjects

Business, Literary Fiction, Management

Updated

2026-03-24