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What women want : the global marketplace turns female friendly /Paco Underhill by Underhill, Paco is a business book available to read on EtoBox.

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<p>PACO UNDERHILL, the author of the hugely successful <i>Why We Buy</i> and <i>The Call of the Mall,</i> reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.</p> <p>As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money.</p> <p>With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms

Who reads What women want : the global marketplace turns female friendly /Paco Underhill?

Author

Underhill, Paco

Publisher

Simon & Schuster, Incorporated

Published

2010

Language

EN

ISBN

9781416569954

Category

business

Subjects

Marketing, Science, Management

Rating

3.22 / 5 (214 ratings)

Updated

2026-03-14