Can I read What Women Want : the Global Marketplace Turns Female Friendly on EtoBox?

What Women Want : the Global Marketplace Turns Female Friendly by Paco Underhill is a business book available to read on EtoBox.

What is What Women Want : the Global Marketplace Turns Female Friendly about?

The author of the hugely successful Why We Buy and The Call of the Mall , reports on the growing importance of women in everybody's marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business travel

Who reads What Women Want : the Global Marketplace Turns Female Friendly?

Author

Paco Underhill

Publisher

Simon & Schuster, Incorporated

Published

2018

Language

EN

ISBN

9781416569954

Category

business

Subjects

Marketing, Science, Management