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Public Relations Cases Fifth Edition by Hendrix, Jerry A., Jerry A. Hendrix is a book available to read on EtoBox.
What is Public Relations Cases Fifth Edition about?
Including many, recent Silver Anvil award winners, the cases in this current book teach valuable and interesting lessons. Praised for his thorough 'inception-to-evaluation' coverage, author Jerry A. Hendrix systematically reviews each case in terms of four criteria: research, objectives, programming, and evaluation The edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and to understand why they had the effect they did. x, 484 p. : 24 cm
- Author
- Hendrix, Jerry A., Jerry A. Hendrix
- Publisher
- WADSWORTH THOMSON LEARNING
- Published
- 2001
- Language
- EN
- ISBN
- 9780534514327
- Subjects
- Management, Sociology, Business
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