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Public relations cases Jerry A. Hendrix, Darrell C. Hayes by Hendrix, Jerry A., Hayes, Darrell C. is a book available to read on EtoBox.
What is Public relations cases Jerry A. Hendrix, Darrell C. Hayes about?
Presents a theoretical grounding in the major areas of public relations. This book lets students focus on the strategic elements of exemplary communications campaigns. It features case studies that provide glimpses into best practices for public relations campaigns as recognized by professionals in the field.
- Author
- Hendrix, Jerry A., Hayes, Darrell C.
- Publisher
- Boston, MA: Wadsworth CENGAGE Learning
- Published
- 2010
- Language
- EN
- ISBN
- 9780495567783
- Subjects
- Management, Sociology, Business
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