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Small Business Management : An Entrepreneur's Guidebook, 3rd by Megginson, William L.; Byrd, Mary Jane; Megginson, Leon C. is a book available to read on EtoBox.

What is Small Business Management : An Entrepreneur's Guidebook, 3rd about?

xviii, 510 pages : 26 cm + This text takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. All three authors have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses Revised edition of: Small business management / William L. Megginson [and others] Includes bibliographical references (pages 486-501) and index Part I. The dynamics of owning and managing: a small business. 1. The dynamic role of small business --- 2. Opportunities and challenges in small business --- 3. Legal forms of ownership ---- Part II. Planning for and organizing a business. 4. How to become the owner of a small business --- 5. The role of planning in organizing and managing a small business --- 6. Obtaining the Right Financing for Your Business ---- PART III. Marketing Goods and Services. 7. Developing Marketing Strategies --- Product promotion and distribution ---- PART IV. Organizing and Managing the Business. 9. Managing Human Re

Author

Megginson, William L.; Byrd, Mary Jane; Megginson, Leon C.

Publisher

Boston : Irwin/mcgraw-hill, C2000.

Published

1993

Language

EN

ISBN

9780073935645

Subjects

Management, Business