Opening book details…
Can I read Internet Marketing : Strategy, Implementation, and Practice on EtoBox?
Internet Marketing : Strategy, Implementation, and Practice by Mayer, Richard, Johnston, Kevin, Ellis-Chadwick, Fiona is a business book available to read on EtoBox.
What is Internet Marketing : Strategy, Implementation, and Practice about?
This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
Who reads Internet Marketing : Strategy, Implementation, and Practice?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Mayer, Richard, Johnston, Kevin, Ellis-Chadwick, Fiona
- Publisher
- Harlow: Financial Times/Prentice Hall
- Published
- 2003
- Language
- EN
- ISBN
- 9780273658832
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-25
More by Mayer, Richard, Johnston, Kevin, Ellis-Chadwick, Fiona
Browse all works by Mayer, Richard, Johnston, Kevin, Ellis-Chadwick, Fiona
Similar books
- Digital Marketing — Chaffey, Dave, Chaffey, Dave, Ellis-Chadwick, Fiona (2018)
- International Marketing Strategy : Analysis, Development, and Implementation — Robin Lowe, Alexandra Kenyon, Isobel Doole (2019)
- Database Marketing : Strategy and Implementation — Robert Shaw and Merlin Stone (1990)
- Integrated Marketing Communication : Creative Strategy from Idea to Implementation — Robyn Blakeman (2023)
- Internet Marketing Research : Theory and Practice (2001)
- Digital Business and E-commerce Management Strategy, Implementation and Practice — Dave Chaffey, Tanya Hemphill, David Edmundson-Bird (2019)