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Can I read Marketing Research, Global Edition on EtoBox?
Marketing Research, Global Edition by Burns, Alvin C., author; Veeck, Ann, author; Bush, Ronald F., author is a business book available to read on EtoBox.
What is Marketing Research, Global Edition about?
For courses in global marketing. Marketing Research: The Fundamentals The 8th Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data. This edition has been condensed and reorganised for a more streamlined approach. An integrated case study throughout the text help
Who reads Marketing Research, Global Edition?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Burns, Alvin C., author; Veeck, Ann, author; Bush, Ronald F., author
- Publisher
- Harlow: Pearson Education Limited
- Published
- 2017
- Language
- EN
- ISBN
- 9781292153278
- Category
- business
- Subjects
- Marketing, Business, Management
- Updated
- 2026-03-25
Other editions & translations
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