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Can I read Sales : Technique and Management on EtoBox?
Sales : Technique and Management by Geoffrey Lancaster, David Jobber, Geoffrey A. Lancaster is a book available to read on EtoBox.
What is Sales : Technique and Management about?
Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.
- Author
- Geoffrey Lancaster, David Jobber, Geoffrey A. Lancaster
- Publisher
- Trans-Atlantic Publications
- Published
- 1990
- Language
- EN
- ISBN
- 9780273031901
- Subjects
- Management, Business, Economics
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