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Mass Communication, an Introduction : Theory and Practice of Mass Media in Society by John R. Bittner is a book available to read on EtoBox.

What is Mass Communication, an Introduction : Theory and Practice of Mass Media in Society about?

Processing Media Messages -- The Media Of Newspapers And Magazines -- Non-print Media: Radio, Television, Film -- Books, Direct Mail, Outdoor, And The Emergence Of Specialized Media -- Media Delivery Systems: The Atmosphere, Microwave, Cable, Satellites, And Computers -- The Broadcasting Networks -- Wire Services, Syndicates, And Research Services -- The Recording Industry, Ad Agencies, And Public Relations -- Advertising Messages -- Mass Media News: The Selection And Treatment Of Stories -- Processing The News: Everyday Events And Crisis Conditions -- Producing Televised Messages -- The Concept Of The Mass Audience -- Target Audiences -- Feedback In Mass Communication: The Print Media -- Feedback And The Electronic Media -- Media Business. (cont.) Media Control In The 20th Century -- Legal Issues And The Working Press -- Toward Self-regulation -- Media Ethics And Social Issues -- Careers In Mass Media. By John R. Bittner. Includes Bibliographies And Index.

Author

John R. Bittner

Publisher

Englewood Cliffs, N.J.: Prentice-Hall

Published

1977

Language

EN

ISBN

9780135593028

Subjects

Sociology, Literary Fiction, Humanities

Rating

3 / 5 (2 ratings)

Updated

2026-03-24