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The Media in Your Life : an Introduction to Mass Communication by Folkerts, Jean; Lacy, Stephen, 1948-; Davenport, Lucinda is a book available to read on EtoBox.
What is The Media in Your Life : an Introduction to Mass Communication about?
An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR
- Author
- Folkerts, Jean; Lacy, Stephen, 1948-; Davenport, Lucinda
- Publisher
- Boston : Allyn and Bacon
- Published
- 1998
- Language
- EN
- ISBN
- 9780205154142
- Subjects
- Sociology, Literary Fiction, Humanities
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