Can I read Buy-In : Saving Your Good Idea From Getting Shot Down on EtoBox?

Buy-In : Saving Your Good Idea From Getting Shot Down by John P. Kotter; Lorne A. Whitehead is a business book available to read on EtoBox.

What is Buy-In : Saving Your Good Idea From Getting Shot Down about?

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: · Death-by-delay: Yo

Who reads Buy-In : Saving Your Good Idea From Getting Shot Down?

Author

John P. Kotter; Lorne A. Whitehead

Publisher

Boston, Mass.: Harvard Business Review Press

Published

2010

Language

EN

ISBN

9781422157299

Category

business

Subjects

Management, Fiction, Business

Rating

3.68 / 5 (405 ratings)

Updated

2026-03-14