Can I read Marketing : an Introduction on EtoBox?

Marketing : an Introduction by Gary Armstrong [and others]; contributing author, Paul Finlayson is a business book available to read on EtoBox.

What is Marketing : an Introduction about?

xxiii, 663 pages : 28 cm Includes bibliographical references and index pt. 1. Defining Marketing and the Marketing Process -- 1. Marketing : Creating and Capturing Customer Value -- 2. Company and Marketing Strategy : Partnering to Build Customer Relationships -- 3. Sustainable Marketing : Social Responsibility and Ethics -- -- pt. 2. Understanding the Marketplace and Consumers -- 4. Analyzing the Marketing Environment -- 5. Managing Marketing Information to Gain Customer Insights -- 6. Understanding Consumer and Business Buyer Behaviour -- -- pt. 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix -- 7. Segmentation, Targeting, and Positioning -- 8. Developing and Managing Products and Services -- 9. Brand Strategy and Management -- 10. Pricing : Understanding and Capturing Customer Value -- 11. Marketing Channels : Retailing and Wholesaling -- 12. Communicating Customer Value : Advertising and Public Relations -- 13. Personal Selling and Sales Promotion -- 14. Direct and Online Marketing -- -- App. 1. General Company Information : Canada Goose -- App. 2. The Marketing Plan : An Introduction -- App. 3. Marketing by the Numbers

Who reads Marketing : an Introduction?

Author

Gary Armstrong [and others]; contributing author, Paul Finlayson

Publisher

Pearson Prentice Hall

Published

2012

Language

EN

ISBN

9780132549844

Category

business

Subjects

Management, Business, Marketing

Rating

3.74 / 5 (64 ratings)

Updated

2026-03-13