Can I read Managing Digital Innovation in Publishing : Collaborations and Para-Organisations for Creative Change on EtoBox?

Managing Digital Innovation in Publishing : Collaborations and Para-Organisations for Creative Change by Frania Hall is a book available to read on EtoBox.

What is Managing Digital Innovation in Publishing : Collaborations and Para-Organisations for Creative Change about?

Reflecting proactively on a growing industry ‘dilemma’, this book explores how publishing businesses can and do successfully experiment and innovate in digital publishing through collaboration.Many sectors of publishing are still structured around print production, with digital innovation in the consumer arena generally focused on different book formats, such as e-books and audiobooks, rather than on brand-new types of products. Publishers need to innovate around different sorts of content and digital formats as consumers change their media habits. However, their pricing, business and risk models, and workflows are reflective of a legacy of print publishing; and as print commands so much revenue, publishers do not want to derail their main business as they experiment. Drawing on an analysis of collaboration and network theory and four in-depth qualitative case studies in different sectors, this research suggests that collaboration, particularly engaging with the wider creative sector, is key to the sustainable development of new types of products. It points to the characteristics of a successful digital collaboration and explains how to manage publishing innovation alongside the ex

Author

Frania Hall

Publisher

Routledge

Published

2024

Language

EN

ISBN

9781040044070

Subjects

Science, Technology, Language Learning