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Can I read Principles Of Marketing on EtoBox?
Principles Of Marketing by Kotler, Philip, Philip Kotler is a book available to read on EtoBox.
What is Principles Of Marketing about?
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
- Author
- Kotler, Philip, Philip Kotler
- Publisher
- Prentice-Hall
- Published
- 1983
- Language
- EN
- ISBN
- 9780137016310
- Subjects
- Management, Business, Marketing
- Rating
- 4.61 / 5 (23 ratings)
- Updated
- 2026-03-24
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