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Can I read Marketing Communications : Offline and Online Integration, Engagement and Analytics on EtoBox?
Marketing Communications : Offline and Online Integration, Engagement and Analytics by Smith Paul, Zook Ze. is a business book available to read on EtoBox.
What is Marketing Communications : Offline and Online Integration, Engagement and Analytics about?
<p><b><i>Marketing Communications</i> </b>provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook
Who reads Marketing Communications : Offline and Online Integration, Engagement and Analytics?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Smith Paul, Zook Ze.
- Publisher
- Kogan Page Publishers
- Published
- 2016
- Language
- EN
- ISBN
- 9780749473419
- Category
- business
- Subjects
- Business, Marketing, Management
- Updated
- 2026-03-24
Other editions & translations
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