Can I read Platform: The Art and Science of Personal Branding on EtoBox?

Platform: The Art and Science of Personal Branding by Cynthia Johnson is a business book available to read on EtoBox.

What is Platform: The Art and Science of Personal Branding about?

The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is...

Who reads Platform: The Art and Science of Personal Branding?

Author

Cynthia Johnson

Publisher

Potter/Ten Speed/Harmony/Rodale

Published

2019

Language

EN

Category

business

Subjects

Business

Rating

4.2 / 5 (176 ratings)

Updated

2026-03-14