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The Marketer's Guide To Successful Package Design by Herbert M. Meyers, Murray J. Lubliner is a business book available to read on EtoBox.

What is The Marketer's Guide To Successful Package Design about?

<p><P>It all comes down to a critical ten seconds&#151;when it's just your product and your customer face-to-face. That's when all of your time and effort and expense either pay off&#151;in a sale&#151;or turn to dust as the customer rejects your product for a competitor's offering. That's when your product is the package. And that's why <i>The Marketer's Guide to Successful Package Design</i> was written. It isn't a book about packaging technology, and it isn't a picture book of award-winning designs, although many of the dozens of examples in this book are award winners. Rather, this book is about winning the big competition&#151;the one in which customers determine the winner by "voting" with their dollars. The authors, two top brand identity and package design experts, with a combined 50-plus years of hands-on industry experience, show how to create packaging solutions that win the battle for the customer during that critical first contact. They analyze all the marketing and design components needed to create effective packaging solutions that support and fulfill marketing objectives and strategies. Chapter coverage includes&#58; <ul> <li>Identifying the strategic issues involv

Who reads The Marketer's Guide To Successful Package Design?

Author

Herbert M. Meyers, Murray J. Lubliner

Publisher

McGraw-Hill Education

Published

1998

Language

EN

ISBN

9780844234380

Category

business

Subjects

Management, Business, Marketing

Rating

3.6 / 5 (5 ratings)

Updated

2026-03-14