Opening book details…
Can I read Omni-personal Luxury : How to Transform Your Luxury Business for the Digital Age on EtoBox?
Omni-personal Luxury : How to Transform Your Luxury Business for the Digital Age by Rebecca Schmitt & Arnaud Rossi & Albert Bensoussan is a business book available to read on EtoBox.
What is Omni-personal Luxury : How to Transform Your Luxury Business for the Digital Age about?
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the conce
Who reads Omni-personal Luxury : How to Transform Your Luxury Business for the Digital Age?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Rebecca Schmitt & Arnaud Rossi & Albert Bensoussan
- Publisher
- Springer International Publishing AG
- Published
- 2022
- Language
- EN
- ISBN
- 9783030857684
- Category
- business
- Subjects
- Business, Marketing, Management
- Updated
- 2026-03-25
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