Can I read Marketing Research: A Short Course For Professionals (wiley Professional Development Programs) on EtoBox?

Marketing Research: A Short Course For Professionals (wiley Professional Development Programs) by Bertram Schoner, Kenneth P. Uhl is a book available to read on EtoBox.

What is Marketing Research: A Short Course For Professionals (wiley Professional Development Programs) about?

1. Decisions, systems, and information. 2. Models and model building. 3. Marketing information systems. 4. Organizing for marketing information. 5. Marketing information. 6. Internal sales and cost information. 7. External information. 8. Securing information. 9. Sampling and experimental design. 10. Decision making under certainty. 11. Regression and correlation analysis. 12. Measuring and using potential. 13. Forecasting marketing information.

Author

Bertram Schoner, Kenneth P. Uhl

Publisher

John Wiley & Sons, Incorporated

Published

1976

Language

EN

ISBN

9780471020059

Subjects

Management, Business, Marketing